BIGLIST of 50 Top Marketing Blogs for 2019 – Martech Edition

Posted by | 07 January 2019

top marketing blogs

During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing?

In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and social media reported in 2018 that 53% of Fortune 500 companies have a corporate blog (an 11% increase over 2017) and 55% of the Inc 500 companies are blogging,

Blogs are still an effective part of marketing however it can also be argued that many of them are not well maintained or updated very often. But here’s the thing: There’s more useful knowledge about marketing being shared than ever before, so where can marketers find the best marketing blogs to follow?

With an origin story going back in 2007, our very own BIGLIST of marketing blogs has been awakened to BIGLIST 2.0.

To kick off the all new BIGLIST 2.0, I’ll start with this list of 50 marketing blogs, sourced specifically from marketing technology and advertising solutions brands. Amongst this mix of blogs, marketing topics are pretty well represented ranging from overall digital marketing to SEO, content, social, advertising, email, mobile, video, influencer marketing and lead generation.

The identification and sorting of this list was accomplished using a combination of tools (GroupHigh, BuzzSumo), human powered research (thanks Mike Odden!) and manual review of each blog.

Since many people are more prone to following content on the social web, I’ve also included the Twitter handle for each blog and you can see them all on a marketing blog Twitter list here.

1. Hootsuite Blog – Focus: Social Media Marketing @hootsuite
Our favorite post: 8 Essential Skills a Social Media Manager Must Have

2. Buffer Blog -Focus: Social Media Marketing @buffer
Our favorite post: The New Facebook Algorithm 2018: Everything Marketers Need to Know

3. Salesforce Blog – Focus: Digital Marketing @Salesforce
Our favorite post: 4 Tips on How Small Business Leaders Can Step Up Their Personal Brand

4. HubSpot Blog – Focus: Inbound Marketing @HubSpot
Our favorite post: 59 Female Marketing and Growth Experts You Should be Following

5. Moz Blog – Focus: SEO @moz
Our favorite post: How to Write for SEO in 2018 – Whiteboard Friday

6. Yoast SEO Blog – Focus: SEO @yoast
Our favorite post: WordPress 5.0: What is Gutenberg?

7. Big Commerce Blog – Focus: Ecommerce @Bigcommerce
Our favorite post: 30 Entrepreneur Quotes to Motivate and Inspire Your Business in 2018

8. Wordstream Blog – Focus: Online Advertising @WordStream
Our favorite post: 11 Big Changes Coming to Google Ads: What You Need to Know

9. SERMrush Blog – Focus: Search Marketing @semrush
Our favorite post: 10 Ignored SEO Tasks That Can Boost Your Rankings in 2018

10. Vertical Response Blog – Focus: Email Marketing @VR4SmallBiz
Our favorite post: Clothing Boutique Designs Unique Email Marketing Strategy

11. LinkedIn Marketing Solutions Blog – Focus: Online Advertising @LinkedInMktg
Our favorite post: Why Your Brand Is More Than Just a Visual Identity

12. Google Ads Blog – Focus: Online Advertising @GoogleAds
Our favorite post: Create more effective ads for today’s consumer

13. Marketo Marketing Blog – Focus: Digital Marketing @marketo
Our favorite post: How to Make Your Marketing Automation More Intelligent with Artificial Intelligence

14. Adobe Experience Cloud Blog – Focus: Digital Marketing @AdobeExpCloud
Our favorite post: Connect the Content and Data Dots for a Superior Customer Experience

15. Sharethis Blog – Focus: Social Media Marketing @ShareThis
Our favorite post: 40 Marketing Pros Share Top Tips for Getting More from Facebook Audience Insights

16. Later Blog – Focus: Social Media Marketing @latermedia
Our favorite post: The New Instagram Algorithm Has Arrived – Here’s How it Works

17. Sprout Blog – Focus: Social Media Marketing @sproutsocial
Our favorite post: How to Use Google Analytics for Social Media: A Beginner’s Guide

18. Socialbakers Blog – Focus: Social Media Marketing @socialbakers
Our favorite post: Instagram Engagement: Everything You Need to Know [Exclusive Stats]

19. Bing Ads Blog – Focus: Online Advertising @BingAds
Our favorite post: 5 emerging trends in digital disruption

20. The Content Strategist – Focus: Content Marketing @contently
Our favorite post: Facebook’s Algorithm Is Apocalyptic for Brands, Publishers, Users, and Facebook Itself

21. Ahrefs Blog – Focus: SEO @ahrefs
Our favorite post: 9 Best Marketing Groups on Facebook (to Level Up Your Skills)

22. NewsCred Insights – Focus: Content Marketing @newscred
Our favorite post: Tips for Selling the C-Suite on the Power of Content Marketing from the Hershey Company and Voya

23. Unbounce Blog – Focus: Landing Page CRO @unbounce
Our favorite post: 3 Ways You Could be Unknowingly Wasting Ad Budget

24. Leadpages Blog – Focus: Lead Generation @Leadpages
Our favorite post: Lead Magnets for Facebook Ad Lead Generation

25. Aweber Blog – Focus: Email Marketing @aweber
Our favorite post: 6 Myths about the GDPR and Email Marketing Debunked

26. CoSchedule Blog – Focus: Marketing Planning @coschedule
Our favorite post: How to Build a Content Marketing Strategy You’ll Actually Use (Free Template)

27. Agora Pulse Blog – Focus: Social Media Marketing @agorapulse
Our favorite post: Social Media Automation Features You Need to Start Using Right Now

28. Sprinklr Blog – Focus: Social Media Marketing @sprinklr
Our favorite post: How 5 Sustainable Travel Brands Create Meaningful Customer Experiences

29. Wistia Learning Center – Focus: Video Marketing @wistia
Our favorite post: We Just Launched Three Soapbox Ads That Cost $111,000 to Produce

30. Oracle Marketing Cloud Blog – Focus: Digital Marketing @OracleMktgCloud
Our favorite post: 10 Ways to Grow Your Email List Like a Boss

31. Cision Blog – Focus: Communications @cision
Our favorite post: 10 Steps: How to Take Your Blog Audience From Fling to Long-Term Relationship

32. Act-On Marketing Blog – Focus: Digital Marketing @ActOnSoftware
Our favorite post: 3 Things About Machine Learning Every Marketer Needs to Know

33. Tubular Insights – Focus: Video Marketing @tubularinsights
Our favorite post: What the Most Popular Social Videos of 2017 Can Teach Us

34. Brandwatch Blog – Focus: Social Media Marketing @brandwatch
Our favorite post: The Most Influential Men and Women on Twitter 2018

35. Litmus Blog – Focus: Email Marketing @litmusapp
Our favorite post: 5 Things You Must Know about Email Consent under GDPR

36. Sysomos Blog – Focus: Social Media Marketing @sysomos
Our favorite post: Our 2018 Social Media Marketing Predictions

37. Leanplum Blog – Focus: Mobile Marketing @leanplum
Our favorite post: Snapchat UX Analysis

38. Buzzsumo Blog – Focus: Data Driven Marketing @buzzsumo
Our favorite post: How to Create a Successful Content Marketing Funnel

39. Vidyard Blog – Focus: Video Marketing @vidyard
Our favorite post: How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

40. Wordtracker Blog – Focus: Search Marketing @wordtracker
Our favorite post: 17 SEO experts on the evolution of Google

41. The Daily Campaigner – Focus: Online Advertising @acquisio
Our favorite post: Google AdWords Industry Benchmarks 2018

42. Sumo Blog – Focus: Digital Marketing @sumome
Our favorite post: How I Recovered 2,328 Abandoned Shopify Carts With YouTube Ads

43. SnapApp blog – Focus: Interactive Marketing @Snap_App
Our favorite post: Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads

44. Matters of Influence – Focus: Influencer Marketing @traackr
Our favorite post: The No-Longer-Secret Formula for Selecting the Right Influencers for Your Brand

45. Woorank Blog – Focus: SEO @woorank
Our favorite post: How Much Money is Your Site’s Bad Link Experience Losing You?

46. Oktopost Blog – Focus: Social Media Marketing @oktopost
Our favorite post: 7 B2B Marketing Challenges (And How CRM can Help)

47. Bizible Blog – Focus: B2B Marketing @bizible
Our favorite post: 8 Ways to Make Sure Your Content Converts

48. DivvyHQ Blog – Focus: Marketing Planning @divvyhq
Our favorite post: Insights & Tips for Content Strategy, Planning and Measurement

49. Onalytica Education – Focus: Influencer Marketing @onalytica
Our favorite post:: 5 Reasons Why Your Employees Should be on Social Media

50. Wishpond Blog – Focus: Lead Generation @wishpond
Our favorite post: Website Creation Fundamentals That Small Business Owners Often Neglect

Hopefully this list is useful for tapping into the marketing wisdom of these top marketing technology and advertising platforms. Be sure to stay tuned as we continue adding to the BIGLIST of marketing blogs with another niche list in the coming months.

Disclosure: LinkedIn, Oracle, GroupHigh and DivvyHQ are a few of the many marketing industry clients served by TopRank Marketing.